TRACK YOUR CALLS!
Are you tracking all the calls coming in to your center? There is no reason you shouldn’t know down to the second what’s going on during every single call. Most treatment centers that we work with don’t know what’s really going on in their call center or admissions department until we tell them. But this kind of data is really easy to track.
WHERE ARE YOUR CALLERS COMING FROM?
Do you know how your clients find you? A comprehensive call tracking system let’s you track a variety of online and offline metrics such as:
- Google Adwords
- TV commercials
- Print ads
- Radio ads
- Facebook and other social media networks
REASONS TO — USE CALL TRACKING
You should use a different tracking number for each one of your marketing campaigns. Call tracking is a simple system that can be put in place at your facility to automatically track data on all your calls.
There are many reasons why you should be tracking all incoming calls at your admissions department.
- Automatically log all calls coming in to your admissions center
- Track where your leads are coming from (ads, landing pages, keywords)
- Respond to all incoming leads, even missed calls
- Potential to reduce lost business and increase sales
- Listen to all calls to determine what’s happening during the call
EXIT PLAN STRATEGY
Here’s an interesting thought. Do you have an exit plan strategy in place? If you are thinking about selling your business at some point, or want to attract partners to help grow the business, then you need to track your calls.
Using a call tracking system gives you verifiable facts and data to help market your facility to potential investors. A tracking system give you a reliable method for proving the number of admissions coming in to your center on a daily, weekly, monthly, and yearly basis. Smart investors know that if you step away, as managers or owners, the business model isn’t going to fall apart.
CALL FOR YOUR TREATMENT CENTER
If you need a call tracking software solution, we have a couple of vendors that we work with that we can recommend to you. Get in touch with a member of the TreatmentCalls.com team for more information.
We specialize in call generation strategies for treatment centers and rehab facilities. With our many years of experience, our team is ready to help you take your marketing strategy to the next level.